In this case study, we reveal how we helped one of our clients create a $10M+ sales pipeline in a new market in under 4 weeks with business development software.
BONUS CONTENT: Get the exact email outreach sequence that we used to build a $10M+ sales pipeline in under 4 weeks.
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Enter your email below for the exact outreach sequence we used to build a $10M+ sales pipeline in 4 weeks.
Enter Your Details Below!
Enter your email below for the exact outreach sequence we used to build a $10M+ sales pipeline in 4 weeks.
Enter Your Details Below!
Enter your email below to get the complete email outreach sequence we used to build a $10M+ sales pipeline in 4 weeks.
SteelCon is an innovative family-owned engineering firm based in Canada. Their proprietary product is up to 30% lighter weight than traditional steel allowing for higher cost effectiveness and faster project implementation while minimizing the carbon footprint of commercial development projects.
Despite having a revolutionary industry and world-changing product, SteelCon was seeking to expand internationally, however, they struggled to generate business outside of their local network.
Proof, straight from iMessage.
Business Development Process
BONUS CONTENT: Get the exact email outreach sequence that we used to build a $10M+ sales pipeline in under 4 weeks.
Enter Your Details Below!
Enter your email below to get the complete email outreach sequence we used to build a $10M+ sales pipeline in 4 weeks.
As always, we began by defining the ideal client avatar in detail, including both demographics and psychographics, to craft a story-driven message that resonates.
Pictured: Our Customer Avatar Template
After defining our client's avatar, we produced a high quality, pre-vetted list of 500 perfect prospects that matched our client's targeting criteria.
Pictured: Prospect List from SteelCon's campaign
We researched our client's industry and competitive landscape in order to identify the opportunity gaps for them to make the competition irrelevant.
Pictured: One of several positioning exercises we use for developing our client's Market of One strategy
After research, we refined our client's positioning and messaging from "a market of many" to a "market of one" and wrote a hyper-personalized sales outreach sequence designed to stand out from the crowd and generate responses from qualified leads.
Pictured: Our campaign messaging map, inspired by Donald Miller's storybrand framework.
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We launched a a multi-step business development test campaign to a small list of 500 targeted prospects in order to generate interest in our client's service offerings.
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After prospects responded, our team responded, pre-qualify leads based on our client's criteria and set warm discovery calls on our client's calendar.
Pictured: Real life example of a prospect conversation that led to a $3M+ opportunity for our client. Click the button below to get the full email sequence!
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Enter your email below to get the complete email outreach sequence we used to build a $10M+ sales pipeline in 4 weeks.
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